Reducing Consumer Demand

Surging demand, high prices and lucrative profits from wildlife products are driving the drastic decline in species such as elephants, rhinos, tigers and pangolins. USAID Wildlife Asia helps reduce this demand by communicating, mobilizing and advocating ways to change practices and build new social norms around the use of wildlife products. Activities include targeted behavior change campaigns that are based on formative research and use proven social marketing and behavior change communication tools. Wildlife champions, business leaders, women and youth help amplify demand reduction messaging campaigns in China, Thailand and Vietnam.


USAID Wildlife Asia presented Consumer Demand Situation Analysis Sunda Pangolin Regional Conservation Planning Workshop

Jul 18, 2017 · News Item

July 28-30, 2017 - Singapore: USAID Wildlife Asia presented its Situation Analysis focusing on pangolin consumer demand during this Workshop organized by the ...

Social and Behavior Change (SBCC) Workshop for Chinese NGOs

Jul 18, 2017 · News Item

USAID Wildlife Asia conducted an SBCC workshop for NGOs in Beijing from June 14 to 16. Seventeen participants attended from ten international and local ...

SBCC framework on demand reduction developed

Jul 20, 2017 · News Item

The situation analysis which summarized and reviewed findings from 17 existing consumer research studies, six campaign evaluation studies, and 46 articles on ...

Webinar on Wildlife Consumer Demand Situation Analysis

Jul 20, 2017 · News Item

On July 6, USAID Wildlife Asia presented results of this Situation Analysis covering China, Vietnam and Thailand during the Webinar organized by the TRAFFIC ...

What Drives Demand for Wildlife? A Situation Analysis of Consumer Demand for Wildlife Parts and Products in China, Thailand and Vietnam Based on a Literature Review

Jul 13, 2017 · File

This Situation Analysis is the first step in creating an evidence base for a USAID Wildlife Asia demand reduction program in the three focus countries. The ...

Summaries of consumer research, campaign evaluation studies and other literature relevant to demand for wildlife parts and products in China, Vietnam and Thailand

Jul 13, 2017 · File

USAID Wildlife Asia commissioned a Situation Analysis of consumer demand for ivory, pangolin, rhino horn and tiger parts and products in China, Thailand, and ...