China's Wildlife Protection Law

USAID Wildlife Asia has undertaken a continuous campaign to promote the updated Wildlife Protection Law (WPL) in China enacted in January 1, 2017. The approach for this campaign is to focus on raising awareness and understanding of the updated law, particularly penalties that are linked to consumption of illegal wildlife, especially the four focal species – pangolin, elephant, rhino and tiger. The campaign involves key visuals, a wall poster, and Public Service Announcements (PSAs). The project worked with public and private sector partners to promote the WPL materials via multiple outdoor channels, new media and top video websites incorporating big data into targeted media strategy.

Wall posters of Wildlife Protection Law
Wall posters of Wildlife Protection Law are displayed in strategic spots in China. Photo: USAID Wildlife Asia.
 
WPL key visual
 
WPL key visual
WPL key visual
 
WPL key visual

Learning about China's Wildlife Protection Law (3 mins 18 secs)

Aug 24, 2020 · video

The approach for this campaign is to focus on raising awareness and understanding of the updated law, particularly penalties that are linked to consumption of ...