Research Study on Consumer Demand for Elephant, Pangolin, Rhino and Tiger Parts and Products in China (Chinese)

This research study identifies the consumer demands for elephant, pangolin, rhino and tiger parts and products in China. The findings describe and analyze the psychosocial and socio-demographic, attitudinal and other aspects of each consumer group, their profile, major motivations driving purchase and use of these products, prevalence and frequency of purchase and use of these products and purchase channels. The findings will provide baseline data to measure project indicators and inputs to design effective demand reduction campaigns in China targeting consumers and likely buyers of wildlife products.