Summaries of consumer research, campaign evaluation studies and other literature relevant to demand for wildlife parts and products in China, Vietnam and Thailand

USAID Wildlife Asia commissioned a Situation Analysis of consumer demand for ivory, pangolin, rhino horn and tiger parts and products in China, Thailand, and Vietnam in order to summarize and synthesize what is already known.

The Situation Analysis, conducted from January to February 2017, was the first step in creating an evidence base for a systematic demand reduction program in the three target countries. The Situation Analysis collected, summarized, and synthesized consumer research and evaluation studies of past demand reduction campaigns, and other literature relevant to consumer demand for ivory, pangolin, rhino horn, and tiger products in China, Vietnam and Thailand.

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