Learning about China's Wildlife Protection Law (3 mins 18 secs)
The approach for this campaign is to focus on raising awareness and understanding of the updated law, particularly penalties that are linked to consumption of illegal wildlife, especially the four focal species – pangolin, elephant, rhino and tiger.
A series of short videos are aired via several channels and platforms to reach target audiences in selected six big cities in China: Beijing, A series of short videos are aired via several channels and platforms to reach target audiences in selected six big cities in China: Beijing, Shanghai, Guangzhou, Shenzhen, Nanning and KunmingShanghai, Guangzhou, Shenzhen, Nanning and Kunming. This public service announcement introduces a few illegal case studies and the newly adopted Wildlife Protection Law with an emphasis on penalty consequences if anyone were to break the law in regards to wildlife protection.